Objectives of the Promotion Free-Samples for Students Myassignment

Question: Develop an International Promotion Plan and You must Identify an audience for the Promotion and Develop Strategies based on Marketing Principles. Answer: Promotion plan Aims and objectives of the promotion Australia has over fifty different bachelors and diploma programs offered all around the country by high learning institutions(Sharma Sharma,2014). For us as an institution to tap into a new market that is India, we have to let our prospective students know that we exist and that we offer the best or one of the best programs in the country. An explanation of the diploma course Features Administration - equipment the student with the knowledge of understanding what it takes to start a business and keeping a business operational. Management this has to do with the day to day operation of the business. It involves making the small decisions that could make or break your business Sales and marketing. This involves interacting with clients selling your product and make sure your clients keep coming day in day out. It has to do with keeping track of the cash flow of the business so that you know if you are making or losing money Business coordinating. This involves bringing in other businesses in to your fold so that so that you make more money efficiently Benefits. This course I suitable to those aspiring to be business owners or operator in the following ways Administration and management our program ensures that you as a student receive the required knowledge of starting and operating a business. This is achieved by making sure that we keep up with the current business trends so that when our students leave they will not have struggle with adjusting to the changing business world. We offer our students the opportunity to experience a whole new culture away from their home where they are welcomed and appreciated The target group for thepromotion Characteristics of the target group They should be aged between eighteen and twenty five years of age. They should have reached second year of junior college which is equivalent to Australian year 12. They should be of Indian decent. They should be interested of taking business studies. They should be fluent in English. The reason for choosing the target group Students from India will be joining those from Australia and undertake the same classes. For this to work seamlessly there should not be a barrier in terms of language or academic level and equivalence. Since our program is primarily targeting Indian market for student, it goes without saying: we expect all our applicants to be of Indian decent. The age bracket is to eliminate those who have not attained the junior college academic. They will be more committed to our grogram for them to benefit. Cultural features of the target group Diversity India is a vast country with lots of different cultures. we are looking for individuals who will accept the different cultures Unity they should be able and willing to come together as one and work with everybody else Pride .everyone should be proud of their cultural norms and beliefs regardless of where they are. We would like student who are true to themselves and their culture. People who are not ashamed to show the public what they beliefs are because at the end of all this, we expect that we should have learnt something from one another We would like students who are not afraid of change .students who embrace change and accept it. The proposed promotional techniques Social media Facebook and Bharatstudent are among the most used social media platforms in India with Facebook leading the rank. The internet is the go to place to get all the information and the best place to put our information if we want a lot of people to notice us. Creating a page on Facebook is easy and takes no time the only challenge is making sure that what we post on our wall reaches the intended audience. For that to happen, we need that audience to like our page so that when we post our updates they get them. We have to spend money on advertising our page. On the other hand, Bharatstudent is primarily made for Indian. Its purpose is to bring together young Indians living across the globe by providing solutions both professional and personal. (BansaL,2015). Seminars Seminars will give us a face to face experience with the students to be. Since the activity is more hands on, it is easier and quicker to get the feedback and answer question that our target audience might have. This practice is costly and time consuming since it requires a lot of planning. There is the hiring of equipment for sound and projection and the venue there is the refreshments for the audience. The practice has to be held in different places so that we reach bigger audiences. In this activity, we will visit several junior college institutions where hundred percent of the audience are characteristically qualified target audience(Marich, 2013). Public relation Booking TV and radio spots for advertisements buying space on specific magazines and newspapers. All this avenues will be local to the places we are targeting because advertising everywhere in the country will be impossible and overdoing it. Going local keeps our ambitions realistic and leaves our budget in good shape. Print might be not as effective but it last longer without extra cost. If you compare it to the other public relations tools,its cheaper. (Pride Ferrell, 2010). Events Both India and Australia havegreat histories in sporting events but both are well known worldwide for their involvement in cricket .according to a survey done by ESPN(the sports channel) both countries combined provide at least three players in every category rankings that is; test batsmen, test bowlers, test all-rounders, ODI batsmen, ODI bowlers, ODI all-rounders, twenty 20 batsmen, twenty 20 bowlers and twenty 20 all-rounders. Different survey shows that India and Australia were ranked number one and number two worldwide in 2014(Zubko Sahay,2010). The department of foreign affairs and trade in Australia have program engineered to connect people and institutions between Australia and the region. Through Australian Sports Fellowships tertiary institutions and sporting organization are funded to host scholars from the region for sports-related professional development and educational placements in Australia. If we partner with the government, we could host students from India in exchange programs (Westwood,2012). Reasons why the technique will be effective and cost effective The online platforms do not require a lot of money to manage or operate. Social media is the perfect place to promote our institution since a lot of people use it. The other activities like seminars, events and public relations all provide personalized interaction with the prospective clients. They are effective in that we can get first hand responses from them. They will be cost effective since we will be localizing our approach specifically to our target audience Objective of each promotional activity Every activity will be targeting a specific group of people. Social media will target all those who use the platforms we will be using. Seminars, events and public relations will be targeting the locals of the places we will be broadcasting our messages or holding our seminars Budget plan for the promotion we have been given Australian $ 500000 which should cater for all our promotion need for twelve months period. We have to carefully allocate funds to every promotion activity for this plan to work. The biggest priority goes to the activity that carries the most weight. In this case, it goes to events. It gets a bigger percentage of the budget amount because our promotion strategy is widely based on the fact that both India and Australia have great success in cricket and it would play a big part in bringing the two countries together through sports diplomacy. Australian $ 130000 will be set aside for events(Weinberg,2009). For travels and emergencies, Australian $ 135000 will be allocated. This amount should be enough to cater for all travel accommodation and catering needs for the full period of the promotion process. The Australian $ 70000 for the seminars will cover the three seminars that will be held in different locations. It should also be used in acquiring promotional materials like pamphlets to hand out to the audience after the seminars and buy and print custom t shirts for some of the audience members. Social media only requires the amount of Australian $ 20000 for advertising the pages which a bigger percentage will go to promoting the Facebook page to gain a bigger following Public relations take up Australian $ 110000.Australian $ 25000 is to advertise via radio Australian $ 35000 will be for printing small billboards and posters while the remaining Australian $ 50000 is to by TV airplay. If everything goes as planned .the money we have will be enough to take us through to the last day of the promotion process Budget Table Promotion Plan budget Activity Amount 1 Salaries 35000.00 2 Events 130000.00 3 Social media 20000.00 4 seminar 70000.00 5 Radio advertising 25000.00 6 Print advertising 35000.00 7 Television advertising 50000.00 8 Travels 100000.00 Incidental costs 35000.00 7 Total 500000.00 Reference BansaL, S. P. (2015).Encyclopaedia of India.New Delhi, India, Smriti Books.https://www.worldcat.org/oclc/79629539 Marich, R. (2013). Marketing to moviegoers: a handbook of strategies and tactics. Carbondale, Southern Illinois University Press. Pride, W. M., Ferrell, O. C. (2010).Marketing. Australia, South Western Cengage Learning. Sharma, R. N., Sharma, R. K. (2014).Problems of education in India. New Delhi, Atlantic. Zubko, K. C., Sahay, R. R. (2010).Inside the Indian business mind: a tactical guide for managers. Santa Barbara, Calif, Praeger. Weinberg, T. (2009).The New Community Rules: Marketing on the Social Web. Sebastopol, O'Reilly Media, Inc. https://public.eblib.com/choice/publicfullrecord.aspx?p=536620.